At Apterainc, we think Plymouth removals company Two Man Removals offers a useful example of how humour can bring personality to marketing. Their cheeky monkey logo on the sides of their vans, alongside humorous social media images of staff posing at different locations, gives people something distinctive to notice.
As a removals company marketing agency, we know that good marketing needs to explain what you do and why someone should trust you. It also needs to make an impression. In an industry where many businesses promise care, reliability and service, a little personality can help your message stand out.
Give people something to remember
Customers searching for a removals company can encounter plenty of similar names, vehicle photographs and service descriptions. Clear information is essential, but personality gives people another way to remember your business.
An amusing character or playful photograph can make a company easier to recognise when someone encounters it again. That might happen on the road, while scrolling through social media or when comparing websites before requesting a quote.
Two Man Removals’ monkey logo gives their vehicles a distinctive feature. It creates an opportunity for recognition that goes beyond remembering a company name glimpsed in passing.
Show the people behind the service
Removals is a personal business. Customers are inviting a team into their home and trusting them with belongings that may be valuable, sentimental or both.
Staff photographs help show who is behind the company. Adding a little humour can make those images feel approachable, especially when the team appears comfortable being themselves.
The photographs of Two Man Removals staff posing at various locations offer something different from another picture of a parked van. They put people into the story and give the business material that feels connected to its team.
That does not mean every photograph needs a joke. A natural smile or an unexpected pose can be enough.
Keep the humour connected to the business
The strongest ideas often come from everyday working life. A lighthearted caption about the team’s morning tea preferences, a playful group photograph or a recurring mascot can provide material without requiring an elaborate campaign.
Consistency matters more than constantly trying to find a bigger laugh. Choose an approach that suits the people representing the business and feels comfortable for them to maintain.
For a removals company, warmth and gentle self-deprecation usually make more sense than jokes at a customer’s expense. Nobody wants to wonder whether their cluttered spare room or difficult circumstances might become tomorrow’s social media post. Another popular team that epitomises this is Holdem Removals, a Northampton removals company that ensures neat, tidy photographs showing them at work whilst ensuring their clients possessions are out of sight – usually neatly packed into boxes.
Back personality with useful information
Humour can attract attention, but customers still need answers before they book. Your marketing should explain which services you provide, where you operate and how to arrange a quote.
A memorable van design needs a readable company name and contact details. An entertaining social post should connect clearly with the business behind it. Your website then needs to make the next step straightforward.
At Apterainc, we see personality as one part of the overall message. Photographs of the team, customer feedback and clear service pages should work together so the friendly impression has substance behind it.
Know where to draw the line
Moving house can be stressful, and not every relocation happens for happy reasons. Keep that context in mind when choosing what to publish.
Make sure staff are comfortable appearing in humorous content and obtain permission before featuring customers or their homes. Check photographs for visible paperwork, addresses and other personal details.
Avoid staging anything that could suggest unsafe handling or a careless attitude towards possessions. A joke should leave potential customers smiling while still feeling confident about trusting your team.
Build a brand people recognise
Two Man Removals provides a useful example of putting personality into a service business. The monkey branding and playful staff images give people something distinctive to associate with the company.
You do not need to copy their approach. Find the humour that belongs naturally to your team, then support it with clear, useful marketing.
If you want your removals company to make a stronger impression, contact Apterainc. We can discuss how your website, branding and content can communicate both the quality of your service and the people behind it.
